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MKT 3020 - Marketing

Industry Research Resources

Resources for Industry Research and Reports

The following resources contain relevant information on US and/or International industries.  Many of these resources contain downloadable reports.

Consumer Research Sources

Consumer Research Sources

The following resources can be used to research consumers.  They contain information such as demographics, spending, and other habits or articles related to consumer research.

 

Business Scholarship Resources

Resources for Business Scholarship

The following resources provide journal and trade publication articles related to business and its many facets (accounting, marketing, management, finance, etc.).  Most articles are available as full text. 

Company Research Resources

Company Research Resources

The resources listed below are all useful in some way for researching companies.  You can expect to find company histories, lists of subsidiaries, detailed reports, financial statements, and much more in these resources.

Business Librarian

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Shawn McCann
He/Him
Contact:
Office: 240
mccann@oakland.edu