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Qualtrics at Oakland University

Qualtrics is an easy-to-use survey tool, offered as a site license by Oakland University.  There is no cost to you or your department.  Anyone with an OU NetID can access it.  Click the logo to access, or go to

Why Use Survey Software Like Qualtrics in my Research?

•    Qualtrics is used for academic research by many universities.
•    Qualtrics allows a large array of question types, including "basic" types (multiple choice, text, sliders) and specific types (heat maps, constant sums, timers, file attachments).
•    Qualtrics has an easily customizable survey appearance.
•    Qualtrics allow sharable editing and makes it easy to work with colleagues or your research.
•    Qualtrics has advanced conditional logic tools that allow for complex experimental designs and customizable survey paths.
•    Qualtrics has the ability to translate a survey to multiple languages.
•    Qualtrics has the ability to add scoring to a survey and can be used to create quizzes for courses or to compute subscale scores on psychometric questionnaires.
•    Qualtrics has email distribution capabilities and can send reminder emails to non-responders and thank-you emails to responders.
•    Qualtrics allows the user to export data as an SPSS data file (*.sav), comma-delimited file (*.csv), text file (*.txt), HTML, or XML.

Qualtrics Features



Number of Surveys Unlimited
Questions Per Survey Unlimited
Question Types
  •     Multiple choice (one answer)
  •     Multiple choice (multiple answers)
  •     Matrix of choices (one answer per row)
  •     Matrix of choices (multiple answer per row)
  •     Matrix of drop-down menus
  •     Rating scale
  •     Single text box
  •     Comment / Essay
  •     Numerical text box
  •     Demographic information (US/International)
  •     Date / Time
  •     Image
  •     Descriptive test
Templates Unlimited templates
Language Any, including Unicode
Prebuilt Survey Themes Yes
Validate / Require Survey Responses Yes
Randomize / Sort Answer Choices Yes
Accessible and 508 Compliant and Certified Surveys Yes — Rehabilitation Act / Voice respondent
Data Collection Unlimited
  • Live results as recorded
  • Browse through individual responses
  • View open ended comments from summary page
  • Cross tabs
  • Drill down
  • Statistics
Exporting Data Full data exports (CVS, Excel, PDF, PowerPoint, SPSS, Word)
Security Favorable protection under contract


Training / Tutorials