• Qualtrics is used for academic research by many universities.
• Qualtrics allows a large array of question types, including "basic" types (multiple choice, text, sliders) and specific types (heat maps, constant sums, timers, file attachments).
• Qualtrics has an easily customizable survey appearance.
• Qualtrics allow sharable editing and makes it easy to work with colleagues or your research.
• Qualtrics has advanced conditional logic tools that allow for complex experimental designs and customizable survey paths.
• Qualtrics has the ability to translate a survey to multiple languages.
• Qualtrics has the ability to add scoring to a survey and can be used to create quizzes for courses or to compute subscale scores on psychometric questionnaires.
• Qualtrics has email distribution capabilities and can send reminder emails to non-responders and thank-you emails to responders.
• Qualtrics allows the user to export data as an SPSS data file (*.sav), comma-delimited file (*.csv), text file (*.txt), HTML, or XML.